an executive blog – affecting everyday life?

Today’s tasks included the first solo installation of a customer laptop. Whee 🙂
It was fun, although somewhat complicated also. I’m learning the way of the house
little by little.

My real reason for writing today:

Tell me how many company executive blogs you read on a daily basis? I’d say zero for most of us. I can’t claim that I’d follow any exec blogs regularly.

I know one enthusiastic CEO, and by that I mean he seems to have an eager and honest passion for writing a blog. It’s Reuters’ Tom Glocer. He keeps a regular blog and I find the ideas refreshing. It’s a down to earth and speculative (in the kind
of, “Why is the sky blue” -style). He wants to question things and get answers.

The net has made a lot in democracy. And it hasn’t, you could say. We still think first who’s writing, then apply the prestige and expectations, and then we turn on our brains for really digesting the message.

I know many people in general don’t have the opportunity or privilege to blog. After all, it does take quite some time to produce an article, and many of us bloggers don’t
want to start tweeting in the wrong place. A blog entry should convey some interesting, fun or useful content.

When I start writing an article, it’s pretty easy. I just have these thoughts,
usually after a work day, and put the initial few words on my Blogspot site.
Then everything starts to roll.

Having somebody to write your thoughts is faking. Blogging has to be done
by yourself. I don’t give much value to ghost writing, especially in this area.
Of course I understand that if you have both hands crippled or have some other
kind of impediment, it’s plain necessary to have someone help you.

But let’s get back to the question, why do so few CEOs really blog? Because
they’re spending all the time traveling, reading reports, sitting in meetings,
and generally representing the company. I can believe it’s a fulltime job.
I get sweat on my forehead for just thinking of all that. But I think they
might benefit from blogging.
– It clears the mind!
– Gathers people from all walks of life, and they have a freedom to comment
– Creates a possibility for a unique connection between the audience and the writer

I’ve written about 170 articles so far. It’s been a year’s worth of work and
leisure. The first comment came only this late, on May 24th 2009. It felt good! 🙂
So far I’ve been mostly flooded by spam bots, trying to get outbound links from
my site and thus stealing audience.

The writing journey will continue. If you have thoughts about similar or dissimilar
experiences, your comments are really welcome.

Until the next time,
YT

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