a Foodie.fm interview

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On 27th of September I was being interviewed about the new Foodie.fm home delivery service being piloted in Finland. It’s an award-winning innovation which combines essentially three things: groceries product information, a growing database of recipes, and a precision home delivery of the ordered groceries. Foodie thus replaces all the fuzz with daily shopping with a multi-channel, digital and very usable Internet shopping concept. I’ve used it personally for a bit over 6 months and enjoyed every bit of it. Here’s the article (in Finnish).