I was following 37 blogs through WordPress ‘Reader’. I hadn’t in fact interacted so much with the Reader, but kept still getting updates of articles to my iPhone. So one day I thought: now is the time to make a clean-up.

Of the 37 original blogs in my Reader’s “list of followed blogs”, I kept way less than half. So over 20 blogs got unfollowed.

I yanked the down-thumb for following:

• a blog hadn’t published anything for a long time (typical 3 months or more)
• the subject matter didn’t interest me anymore
• too complicated or long content (videos: over 15 minutes length)
• I simply couldn’t figure out what a blog was
• the content seemed rather unpassionate, no “persona” behind the voice

Blogs that I kept following:

• sometimes, when in doubt, I had to check outside the blogosphere to make my mind (Twitter ahoy!)
• author had media coverage outside blogs
• the very latest blog post looked so darn good/interesting (if I had to flick quickly)
• a household name in some field of expertise, or..
• blogger has same professional interests as I do

That said, I turned the vision inwards: what about that Jukkasoft blog that you’re reading right now? Am I complying? Is Jukkasoft understandable? Does it show my opinions and reflect how I feel about things? Time will tell. And, you, my reader! If anything is valuable for a blogger, it’s feedback. Never doubt giving that. In all its honesty.