• 15 years as tech partner to one particular niche computing product
• turnover less than 1 million eur
• profit is always a sharp 5.74%, done by downsizing & rehiring, cyclically to keep profit at around the same point
• per capita turnover a par with industry
• cyclic shedding and hiring (employee count is always fluctuating up and down, +/- 10%)
• no hockeystick figures ever
• no real breakthroughs in past 20 years
• products are being incrementally improved
• horrible web pages, clinical with nothing standing out positively
• key account manager / head of sales has 21 connections in LinkedIN, and no real social presence
• brand value is low or next to nothing
• your company’s main product, once searched for (googled), is confused with a soap bar
• CEO tenure is way too long, 20+ years and (everyone) counting…
• company lacks true growth spirit
• provides however a “rather stable” employment opportunity
• .. yet everyone thinks: how could they fare better?

Stay tuned. Let’s get ideas. Let’s get radical!