Trends that I see influencing the need for perfect translations:

The isolated moment a person is perusing media or a product. It’s the acid test.

• we’ve come to expect seamless quality of movies, translations, ”things” in general
• real interaction is underrated – we’re inundated by robot automation
• human to human touch in the network, even through mediated reality, is a killer app
• translation and interpretation can make the environments more inclusive
• what people don’t want to ever feel is being left out, no matter how minute (small) it might seem to an outsider to the situation
• people will love to be charmed by fluent presentation
• AND reaping the results

Success of future virtual product companies

• aiming for global distribution of virtual goods
• success is quite largely due to: capability of the product and its help material standing on its own
• make instructions easy
• context matters
• people are exhausted by large corpora of text
• smaller is much more beautiful and effective
• like physicist Hawking was told that every mathematical formula halves the readership of a book, think similarly about the amount of text in your product
• having a good product
• great 13 P + timing + independence of the aid material + available support
• showing it! Walk the talk. Show your product. Put it flying!
• do excellent stuff
• with a warm heart and curious, open mind